ComeOn Group Doubles Down on Personalization with Optimove Expansion

ComeOn Group expands its partnership with Optimove in order to further demonstrate its dedication to player customization.

ComeOn’s sports betting platform will soon be powered by the same DXP platform that drives the customized experiences at their online casinos.

The Chief Data Officer of ComeOn, Sherwin Jarvand, states, “Personalization has always been key.” This stage guarantees a consistent, individualised experience for casino and sports bettors.

With the help of Optimove’s technology, players can receive personalized content recommendations from their first visit to dynamic pop-up notifications that change depending on their activity.

“ComeOn Group is a leader in personalization at scale,” says Matthew Gilbery, the Director of customizing Offering at Optimove. Through this partnership, Optimove can improve its CRM marketing offerings for the iGaming sector.

With fifteen well-known brands, ComeOn Group hopes to make a significant impact in the sports betting industry. They can now provide their growing customer base a seamless, customized experience thanks to this calculated decision.

Original Story by: Gambling Insider