Uncovering the Booming Taiwanese Gaming Market

More than 14.5 million players dominate the Taiwanese gaming market, and they are distinguished by their strong purchasing power and willingness to spend money on games. Businesses have many chances in the market, and those that are inventive and adaptable will have a competitive advantage.

Taiwan is a leader in technology worldwide. Previously known for its several manufacturing behemoths (like as Foxconn, Acer, and Asus), the island is now renowned for its dominance in the semiconductor industry thanks to firms like TSMC. It is not unexpected that Taiwan is one of the major gaming markets in Asia and was an early user of video and computer games given its tech-savvy population. The market’s closeness to Japan has long opened doors for the most recent developments in the sector, and market growth is robust. A large increase from the estimated market value of USD 941 million in 2015 is USD 1,678 million for 2022. Taiwan had the largest global increase in mobile gaming in Q2 of 2022, along with Japan and China. That’s not all, either. Up until 2025, the gaming market is anticipated to expand by an additional 4.7% annually.

The demand for mobile games has fueled Taiwan’s willingness to spend.

In Taiwan today, there are more than 14.5 million gamers. Given that there are only 24 million people living on the island as a whole, that represents a sizable portion of the entire population. Mobile gaming is the most popular among Taiwanese gamers, and its market size has nearly doubled since 2016. High smartphone adoption and reasonably priced high-speed data plans support the robust mobile segment, which is anticipated to account for 62% of Taiwan’s overall gaming revenue by the end of 2022 (up from 60% in 2020).

The great purchasing power and willingness to spend money on games that define Taiwanese gamers. Taiwan has the third-highest average income per paying gamer in the world.

The large majority are casual gamers.

Like everywhere else in the world, the pandemic further sped up market expansion as more time spent at home boosted video game demand. In 2020, the Taiwanese gaming market expanded by 8%, largely as a result of a rise in so-called “casual” gamers and the expanding mobile gaming market sector.

Taiwan has the seventh-highest global ranking for mobile gaming revenue overall. Casual gamers, who account for 70% of the market (the other 30% being so-called “hardcore” players), are a significant influence in the fast expanding mobile gaming category. Mobile gamers are also adaptable and eager to test out new games. Over 90% of mobile gamers adhere to playing one to five games every session, while casual players average less than an hour per session.

Highly-desirable to Taiwanese mobile gamers is strong IP.

While viral marketing and popular games naturally draw customers, IP(intellectual property)/game franchises are one of the main factors driving the mobile gaming sector. Strong intellectual property makes games more appealing and popular in Taiwan, where they frequently receive significant downloads. Along with IP turned into video game franchises like “Ragnarok,” “Lineage,” and “Slam Dunk,” in-game IP collaboration has grown to be a popular and effective marketing tactic. Many top-grossing mobile games use IP to offer players exclusive products or in-game clothing. Taiwanese gamers are especially drawn to Japanese cartoons, characters, and culture.

The rest of Asia can take off from the Taiwanese mobile phones.

Are you thinking about continuing your expansion into Taiwan? When entering the Taiwanese gaming business, there are certain important obstacles and opportunities to take into account:

• Mobile platforms have the greatest prospects for game makers. Taiwanese smartphone users are quick to adopt new technologies and have a high propensity to spend money on games.
• Why Mobile games have a limited shelf life in Taiwan and face intense competition. Businesses that are inventive and quick to adapt will have an advantage in a fast-paced industry.
• The most well-liked video games in Taiwan were designed with a clear language and cultural adaptation for the Northeast Asian market.
• Taiwan can serve as an important market in the region for game creators, especially for Chinese language games, given the difficulties in other neighboring markets.