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Media and Sports Leagues Team Up to Create Responsible Sports Betting Ad Council

April 21, 2023 World Sports

The Coalition for Responsible Sports Betting Advertising was established, according to a number of broadcasting companies and sports leagues.

The organization is made up of some of the biggest sports leagues in the nation, including the NFL, MLB, NASCAR, Major League Soccer, NBA, Women’s NBA, and NHL, as well as media companies NBCUniversal and Fox.

In a joint statement, the Coalition said that as sports betting becomes more widely legalized, “we feel it is critical to establish guardrails around how sports betting should be advertised to consumers across the United States.”

The group also said that sports betting advertising shouldn’t degrade the consumer experience or encourage excessive or irresponsible gaming. Publishers ought to make an effort to go into consumer complaints about advertising.

The Coalition stated that sports betting ads “should never be aimed to those the advertiser knows to be self-excluded and always contain a clear, prominent, responsible gaming message, including information on responsible gaming resources.”

“Gambling advertising, promotion, and other integrations that promote irresponsible gambling or lessen the customer experience (for instance, by appearing excessively) should also be avoided.”

National Dialogue

The group was established in response to a national debate on the proliferation of sports betting advertisements and the growing overlap between sports and the gambling sector.

A federal law that would impose a broad prohibition on advertising was submitted by Democratic House representative Paul Tonko in February.

Congressman. Tonko declared at the time that sports betting commercials were out of control. “Congress needs to rein in an enterprise that has the potential to seriously hurt the American people on a national scale.”

In the US, operators are expected to have spent $1.8 billion promoting online gambling services in 2022, a substantial portion of which was spent on sports betting advertisements.

David Highhill, the general manager of NFL sports betting, stated that the league was “glad” to be working with the other stakeholders.

“Legalized sports betting gives fans an additional way to interact with their favorite sports, but just as we must support problem gambling prevention and funding, we also must be mindful of how sports betting is presented and advertised to consumers, and this coalition should greatly aid in that cause.”

According to Executive Vice President, Head of Strategy and Analytics at Fox Sports Michael Mulvihill, “Fox and Fox Sports are thrilled to be charter members of this broad and essential partnership.”

“As the market leader in live sports in America, we are dedicated to offering fans a responsible and ethical engagement with sports betting, always putting the quality of the competition and our broadcasts first.”

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