Markets for Online Casino Gambling are Expanding Globally

Since the COVID-19 epidemic shutdowns resulted in significant losses in both jobs and money, online gambling is more popular than ever in 2023, and business at land-based casinos is also flourishing. The American Gaming Association (AGA) reports that in 2017, a record-breaking amount of money was lost in gambling in the United States, with $54.93 billion in income expected to be generated by the country’s commercial casinos and legal mobile gaming applications through November 2022.

Not just in the United States has gaming had a strong resurgence. The reopening of casinos and betting shops during the epidemic, according to the European Gaming and Betting Association (EGBA), increased the gambling market’s revenue in Europe by 23% last year.

European Gambling Landscape
European countries such as the United Kingdom, Italy, Germany, France, and Spain enjoy lucrative gambling markets. According to recent research, in 2020, the total revenue of the European gaming market reached 81.1 billion euros and is forecast to swell to $126.3 billion by 2026. Aiding those figures, casino surpassed all other types of betting in 2022, with the online gambling product Europe’s most popular by revenue, reaching €14,9bn gross gaming revenue (GGR) and accounting for 39 percent of the continent’s online gambling revenue.

In 2021, the U.S. was positioned at the top of H2 Gambling Capital‘s Top 30 Nations list for All Gambling (by location), with Gross Win of $127.69 billion and accounted for 35.9 percent of Global Total. The U.S. also led the Landbased Only category with $116.95 billion Gross Win and a hefty 42.2 percent of Global Total. In both of these rankings, China and Japan came in second and third, respectively. In the Interactive Only (player location) category, the was a bit of a shift, with Japan sliding into the number one spot, while the UK was second and the U.S. third, with $13.38 billion, $10.76 billion and $10.75 billion Gross Win, respectively.

With a substantial 42.2 percent of the global total and a $116.95 billion Gross Win, the U.S. likewise dominated the Landbased Only category. China and Japan were second and third, respectively, in both of these rankings. With a $13.38 billion, $10.76 billion, and $10.75 billion Gross Win, respectively, Japan moved up to the top spot in the Interactive Only (player location) category, followed by the UK and the United States.

In New Zealand
Markets like New Zealand with its kiwi sports and racing aficionados, meantime, are significantly boosting their presence in the game. With an average net gambling expenditure per adult of $470, the nation is ranked sixth in the list of major nations by H2 Gambling, slightly behind the United States ($480).

According to the regulatory authority, a record 250,000 clients in the Oceania nation made a wager during the course of the previous year using TAB New Zealand’s (TAB NZ) digital platforms. From the same time period in 2021 until the last day of January 2022, when 225,000 customers wagered, the number of active customers through the TAB Mobile app and tab.co.nz climbed by 11% in the previous year.

Jodi Williams, Chief Marketing and Customer Officer for TAB NZ, commented on the achievement of the quarter million mark by saying that the company has “made enormous efforts in the previous year to deliver a world-class betting experience, and it’s terrific that Kiwis want to join part.”

Sports & Racing TAB NZ
Our consumers have enthusiastically embraced some of the incredible events we’ve had over the past year as a result of customer upgrades like increased odds in sports and racing and the removal of deductions from racing.

Women’s rugby fans bet on the sport in historic numbers during the Women’s Rugby World Cup, the Melbourne Cup saw another record-breaking year, and the FIFA World Cup was a significant way to cap off 2022, according to Williams.