Scientific Games extends partnership with Banijay Brands

October 11, 2022 World iGaming & Gambling

Scientific Games has extended its partnership with Banijay Brands to provide more instant scratch and digital lottery games across 24 territories.

These games will include Deal or No Deal-inspired scratch cards, which Scientific Games most recently launched in Canada, France, New Zealand and the US.

The agreement will see new games delivered to the aforementioned markets, as well as Australia, Austria, Azerbaijan, Belgium, France, Germany, Greece, Hungary, Ireland, Israel, Italy, Lithuania, Norway, Philippines, Poland, Portugal, Romania, Slovakia, Spain and Switzerland.

Banijay Brands, the commercial arm of content producer and distributor Banijay, has held a relationship with Scientific Games for over 16 years, producing over 110 different lottery games.

Banijay Brands Commercial Director Lex Scott said: “Banijay is home to some of the most recognisable brands on the planet, and we only work with the best partners to grow our IP beyond the screen. Scientific Games has long been a trusted collaborator for us, and the creative and innovative way it works with Deal or No Deal proves incredibly popular around the world.”

Scientific Games VP of North American Instant Products, Kyle Rogers, added: “Working with the iconic Deal or No Deal TV gameshow brand to create the global lottery industry’s first linked instant game was just the beginning of Scientific Games’ successful journey with our Linked Games products.

“Now we look forward to a bright future for the brand in the lottery sector, particularly as retail and digital lottery channels converge. Deal or No Deal is the perfect brand for that path.”