Chipotle takes ‘buy the dip’ literally with new $200K crypto giveaway

July 26, 2022 World Blockchain

United States-based fast casual restaurant chain Chipotle has started an online game which will give customers the chance to win more than $200,000 in crypto.

In a Monday announcement, Chipotle said that, through July 31, fans would be able to play its “Buy The Dip” game using their rewards accounts. The company will give away $45,000 in Bitcoin (BTC), $10,000 in Ether (ETH), $13,750 in Solana (SOL), $14,250 in Avalanche (AVAX) and $14,250 in Dogecoin (DOGE) via the game.

“We want to build the next generation of Chipotle fandom by connecting with the Web3 community,” said Chipotle chief marketing officer Chris Brandt.