PlayOjo launches new campaign after re-brand

Operator PlayOjo has officially launched its newest advertising campaign.

Initially focused on the UK market, with a plan to expand into the Spanish & international markets, the TV & digital media strategy is described by the brand as
‘designed tothe feel good feeling,’
alluding to the recently updated logo and tagline the operator has refreshed its brand with.

Driven by creative agency McCann Demand, the newest advertising push focuses on a character called Madame Ojo – the illustrative embodiment of PlayOjo’s renewed focus on delivering what it calls ‘the Ojo feeling’ for players – which highlights the operator’s desire to push player satisfaction as part of its latest drive.

This new campaign, which launched 20 July, is specifically aimed to heighten the awareness of PlayOjo’s brands across the industry, something it has promoted hard since undergoing its recent facelift.

Source: https://www.gamblinginsider.com/news/17267/playojo-launches-new-campaign-after-re-brand