Cavaliers bring back gold, introduce modernized logo collection

June 3, 2022 World Sports

The NBA Cleveland Cavaliers have introduced a refreshed brand identity with an updated logo collection that reflects today’s Cavs, a young and talented team who are defining a new era for the franchise. The design of the logo collection, led by Cavaliers Creative Director and internationally renowned artist Daniel Arsham, presents a simple, modernized, and powerful graphic that will feel new, yet familiar to fans.

The new logo set is rooted in Cavaliers history and reveals the evolution of the Cavs brand by pulling cues from different eras to bring the spirit of the past into the future. Arsham’s influence is evident in the reductive and more refined look of the collection by simplifying it to four contemporary graphics that present continuity between then and now.