Macau’s Asia Pioneer Entertainment moving into the metaverse
Macau-based electronic gaming equipment distributor Asia Pioneer Entertainment Holdings Limited (APE) has unveiled plans to “engage and participate in the development of the metaverse” with a specific focus on the travel and hospitality sectors.
Citing the severe restrictions imposed on global travel by the COVID-19 pandemic and the subsequent search by resort and hospitality operators for new ways to engage with potential customers in Macau and Asia, APE said the metaverse and its emerging technologies can provide a “platform of engagement for the travel and hospitality sectors”.
“The metaverse is a convergence of physical, augmented and virtual reality in a shared digital space,” the company said.