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Asia Casino News │ ACN

Your Daily Source for Asian Gaming Industry News

IS THE APPLE STORE THE ONLY OPPORTUNITY FOR A CASINO TO ENTER THE IOS MARKET?

February 9, 2022 World iGaming & GamblingIndustry Updates

More than 590 million people worldwide use iOS devices, and the largest percentage of users of Apple’s equipment is in South and North America, and it is 79%. This number of people is attractive to operators, but getting into this market is quite difficult.

It is worth starting with the fact that Apple’s branded application store, in fact, is the only legal way to install the necessary program for the user. This fact is increasingly pointed out by dissatisfied developers, calling Apple a monopolist.

It is possible to install the application from a third-party source only in case of hacking the operating system, but there are relatively few such users.
Accordingly, if an operator or developer wants to enter the market of iOS users, they are supposed to put their application in the App Store, which is quite a difficult process.

And even after doing so, the operator may face a number of problems and claims like:

● A pretty high commission of 30% for each transaction through the application
● The sudden removal of software from the store
● Registering an Apple Developer account is not the easiest procedure.

Source: https://bravewords.com/news/is-the-apple-store-the-only-opportunity-for-a-casino-to-enter-the-ios-market
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