Caesars to Mark WSOP Move by Rebranding Strip Property Bally’s to Horseshoe Las Vegas

Las Vegas Strip casino Bally’s is set for a multi-million dollar transformation that will see it rebranded Horseshoe Las Vegas – a nod to the famous Horseshoe brand that made its name downtown more than 70 years ago.

The makeover, to begin in the northern spring and include a renovated exterior, new entertainment and F&B options, a reimagined casino floor and upgraded public areas, comes as the property prepares to this year host the World Series of Poker (WSOP) for the first time.

The WSOP, relocating from its home of the past 17 years at the Rio, was first held at Binion’s Horseshoe in 1970 when owner Benny Binion invited seven of the world’s best poker players to compete in a series of cash games – with the winner decided by vote.

Source: https://www.asgam.com/index.php/2022/01/27/caesars-to-mark-wsop-move-by-rebranding-strip-property-ballys-to-horseshoe-las-vegas/