Wynn’s $2B UAE Casino Resort Offers ‘Brand Extension’

A $2 billion integrated casino resort in the United Arab Emirates (UAE) is one of the key priorities for Wynn Resorts as the company seeks to extend its brand worldwide according to Wynn Resorts CEO Craig Billings.

Billings, who is now over six months into the position of chief executive officer at the casino resort operator, also discussed company plans related to interactive gaming, the next steps in Las Vegas and Boston, and the rate of recovery of the gambling industry in Macau in an interview at Wynn Resorts corporate office in Las Vegas.

Integrated Resort in the UAE
Asked about the $2 billion integrated casino resort project Wynn Resorts announced it would build on the man-made Al Marjan Island in Ras Al Khaimah in the UAE, Billings outlined the potential of the destination as it puts the Wynn brand within an eight-hour flight for 95% of the world’s population.

The integrated resort that is planned to open in 2026 will benefit from the modernization and progression in the UAE where the Dubai airport alone sees more than 80 million passengers annually, Billings stated, outlining that inbound visitations from Europe, the Middle East, India, and other surrounding countries give the company reasons to believe the business there will be robust and will provide a “real extension” of the Wynn Resorts brand.

Source: https://www.gamblingnews.com/news/wynns-2b-uae-casino-resort-offers-brand-extension/