Glenn McCartney: “[Casinos] don’t have to be excluded in the branding process”

He was among the first Macau-based scholars to systematically address the need to rethink Macau’s tourist image and make it coherent. In this interview, Glenn McCartney, Associate Dean of the Faculty of Business Administration, University of Macau, warns of the new challenges caused by social networks and the pandemic

“I could see Macau had a challenge with its destination image – if it wished to attract visitors beyond those with gambling as the primary motive and perceiving Macau to be a gaming city”

“The city branding and image formation strategy has to increasingly embrace social media strategy”

Source: https://www.macaubusiness.com/special-report-glenn-mccartney-casinos-dont-have-to-be-excluded-in-the-branding-process/